Graphic Design Trends for 2025: what you need to know?

Before we discuss the graphic design trends for 2025, it's important to consider the unique positioning of your brand. Embracing trends is always a good idea as it can increase brand recognition. However, don't chase trends for the sake of trends; integrate them logically and harmoniously into your business.

Trends are not implemented alone or all at once. It’s considered good practice to combine several trends together to achieve the maximum effect. For example: Combining hand-drawn illustrations with artificial intelligence, which can help create images that look as if they were drawn by an artist's hand.

This article is intended to keep you informed and aware of key developments in the graphic design industry for 2025.

ELEMENTS OF NATURE
About the trend:
The unique beauty of our planet and the growing interest in ecology influence graphic design by combining elements of nature with digital aesthetics. Natural textures and colors will help create visual solutions associated with tranquility and environmental care.

Example of trend implementation:
The Flora collection of perfumes and cosmetics by Gucci is inspired by natural elements. This line emphasizes a connection to natural beauty through rich colors and organic shapes. It's as if designers have transformed the brand's products into a magnificent garden filled with the vibrant colors of nature.

(Example from the official Gucci website)

USE OF HAND-DRAWN ILLUSTRATIONS
About the trend:
More and more brands strive to stand out in the market by using original images that convey the brand's values. This not only leads to the uniqueness of the product but also creates an emotional connection with consumers. This approach distinguishes projects from competitors and builds trust in the brand, as personalization enhances how the company is perceived by the audience.

Example of trend implementation:
Starbucks actively uses hand-drawn illustrations in its social media to create a friendly atmosphere and build trusting relationships between the brand and its customers.

Example from the official Starbucks Instagram profile)


RETURN TO PIXEL ART
About the trend:
Pixel art is making a comeback, representing nostalgic design with playful accents. Video game and cartoon characters will adorn everything from brand products to websites, adding an element of retro aesthetics. This direction will be popular due to nostalgia for the 1990s and 2000s, which remain significant for Generation Z and millennials. These individuals, now economically active, associate pixel art with pleasant childhood memories, helping brands build emotional connections with their audience.

Example of trend implementation:
The Spanish luxury clothing brand Loewe presented its capsule collection named Pixel at Paris Fashion Week last fall, which is now available for purchase. The collection is primarily aimed at geeks and fans of the game Minecraft.

(Example from the official Loewe website)


SCRAPBOOKING
About the trend:
Another trend, embodying nostalgia, promises to enrich graphic design with its unique elements in 2025. For instance, websites, print products, and packaging will be adorned with textures reminiscent of the Polaroid style and original drawn fonts. This trend not only touches the visual side, but it also evokes an emotional response from the audience, strengthening the connection with developers and project owners.

Example of trend implementation:
Kiehl’s has already incorporated scrapbooking elements into its brand, featuring vintage botanical illustrations and handwritten labels. This adds a distinctive retro charm to the products and ensures brand recognition.

(Example taken from the internet)


EXPERIMENTAL TYPOGRAPHY
About the trend:
The future of typography begins with experimentation and breaking away from traditional shapes and lines. As early as 2024, fonts are becoming a platform for creative solutions with unconventional contours, animation, 3D elements, and varying gradients. The ability to create original fonts attracts designers, and companies are becoming more noticeable by using experimental typography.

Example of trend implementation:
The Brand Brothers team assisted in the complete transformation of the graphic style of the Rayon team. A unique typography was created, emphasizing the logical structure of the design's perforated elements. Special attention was given to the key letters R and Y, which are easily recognizable due to their unique design. Visual balance in the logo was achieved through a logically constructed connection between straight and inclined forms (R, Y, N) and more rounded shapes (A, O), creating harmony in the overall composition.

(Example taken from Behance)


MAXIMALISM
About the trend:
This trend, familiar to many designers, will continue gaining popularity thanks to vivid colors, whimsical patterns, and rich textures. Maximalism allows the creation of bold design solutions with a variety of forms and saturated hues, helping to establish emotional connections with users, standing out among competitors.

Example of trend implementation:
The packaging of Happy Socks Disney attracts attention with its unique and picturesque design. Every detail is considered, leaving almost no free space inside. The design stands out for its originality and vibrancy, making the packaging especially memorable.

(Example taken from the Ninjahanna website)


ARTIFICIAL INTELLIGENCE
About the trend:
In 2025, Artificial Intelligence will become an integral part of designers' work while maintaining their unique style. Instead of replacing humans, AI will serve as a tool to optimize processes, ease some tasks, and foster the creative potential.

Example of trend implementation:
Adobe Sensei serves as a clear example of utilizing artificial intelligence to assist designers, increasing the speed and efficiency of work with machine learning algorithms.

(Example taken from the internet)