Tips about design trends

Everyone says you need to be trendy.

"How could it be otherwise?" – business owners might say, – "Competitors are all over social media with red colors for Valentine’s Day, and I'm just going to sit back and keep showing my green color? WHICH I CHOSE THREE YEARS AGO AND DECIDED WOULD BE MY SIGNATURE COLOR. I don’t even remember why I chose green... In fact, I've come to hate this color!"

Sound familiar?

Why does this happen?
Three years ago, the logo, green color, and other corporate identity were created based on trends and client taste AT THAT TIME rather than a brand and market analysis. But three years passed, tastes changed, and the logo became "outdated." It's time to change everything again.

Have you ever wondered how long your new logo and brand identity will last before needing a change?

It feels like a vicious cycle.

BUT WE KNOW THE WAY OUT!

We create lasting logos and brand identities that become more recognizable over time. We infuse meaning into design rather than just drawing pretty pictures.

Leave a request in the feedback form, and we'll create a timeless design for your business.

"BUT WHAT ABOUT TRENDS?" – you might ask.

Trends are a fantastic tool in marketing, and you should definitely leverage them in your business. But you shouldn’t mindlessly copy design trends. ATTENTION! It is crucial not to lose the essence of your brand and the message you convey to the masses when adopting a new trend.

Here's how it works:
- A new trend emerges, for example, the return of 90s design.
- We tailor the trend idea specifically to your brand.
*It’s important that the idea supports one of your promotional goals and is not just a trend for the sake of being trendy.
- You get trendy yet unique corporate identity, promotional creativity, and more.
- Enjoy the results.

Without clear brand positioning, you might adopt a trend but blend into the sea of identical trends that quickly fade away. The idea of creating a trendy design to wow your customers loses its purpose, and all efforts become pointless.

With clear brand positioning, it’s much easier to come up with creative ideas and align them with trends. Even with something like Valentine's Day. Everywhere you see red and hearts. Okay, but what about beautiful valentines in your signature green color with a holiday greeting (aligned with your tone of voice) and a discount for sharing this creative valentine on social media?

Think about it :)