Brandbook. Why does the business need it?

Brandbook is a digital document in PDF format, consisting of up to 50 pages, that contains all the information about your brand. It also includes guidelines for using brand elements in different areas, such as social media, website, and advertising.

Why does a business need a Brandbook?

With a Brandbook, all the information about your brand will always be at hand. This will significantly save time when working with contractors. You won't have to answer a million questions and explain "Who you are" and "What you are about" every time. You will just need to take one quick action - send your Brandbook to the specialist.

Brandbook serves two purposes: emotional and technical.

Emotional purpose:
There is a lot of competition in the market nowadays. But there is a way to stand out among competitors even in the most saturated niche. Remember, besides selling products or services, you are selling EMOTIONS. If you do exactly the same as your competitors without understanding what makes you unique, it will be very difficult, if not impossible, to compete in the market. Brandbook includes all the information about your brand: history, character, mission, etc. This allows specialists to effectively create advertisements and manage social media. It helps to create a positive impression of your brand in the minds of consumers.

Technical purpose:
In addition to the emotional aspect, a Brandbook includes all the technical information about your brand elements: font names, color palette, logo usage rules, printing specifications for branded materials.
This information is crucial for programmers, designers, marketers, SMM specialists, printing houses, and other technical experts. Especially when you need to delegate work (for example, creating an advertising layout) to a designer who hasn't worked with you before. In the Brandbook, the designer will find all the necessary information, and you won't have to spend time answering questions that you are not obliged to know. Because you are a business owner, not a technical specialist.

When do you need to order the development of a Brandbook?

Brandbook is developed before launching a new brand or for rebranding an existing one. The Brandbook document is created at the end of the collaboration since it contains all the information about the brand (Brand platform), created logo, and corporate style. However, you fill out a brief for creating a Brandbook at the beginning of the collaboration.

Work stages:

1. Client fills out the brief. A brief is a short questionnaire with questions about your brand, which you answer to help us better understand what result you want to achieve at the end of the collaboration. *This is where we get all the unique information about your brand (mission, values, target audience, etc.). We analyze it and create a unique image of your brand (Brand platform). The more unique facts you provide in the brief, the more comprehensive and effective the Brand platform will be.
2. Development of a new logo or rebranding of an existing one.
3. Development of branded materials.
4. Development of a Brandbook.

Development of a Brandbook includes:

1. Development of 2 logo variations (to choose from)
2. Development of branded products design (up to 5 layouts, for example, business card, sticker, certificate, packaging, label)
3. Development of Brand Platform (mission, values, character, target audience, brand archetype)
4. Development of a Brandbook (guide on us up brand style elements, up to 50 pages)
5. Preparing layouts for printing
6. Color palette selection
7. Brand font selection
8. Visualization on media (how the design will look in real life)
9. 10 free revisions (within the brief framework)
10. Web files (png, jpeg)
11. Print files (ai, pdf, eps

*See the current price of brand book development in the "Prices" section.

Our studio will be happy to assist you in creating a Logo, Corporate Style, and Brandbook. To order design services, please submit a request through the feedback form or message us on messengers.
Yours sincerely, V.Rich Studio.